AI and Content Creation: Legal Perspectives with Paresa Noble of Nobleer Media (Part 2) | 116

Explore the evolving landscape of content creation and its legal implications in the upcoming episode of 'Don't Skip the Legal Podcast.' Join Paresa Noble, the driving force behind Nobleer Media, and me as we delve into the dynamic realm of content, AI, and intellectual property.

This conversation will navigate the profound impact of artificial intelligence on content generation, unveiling the intricate role of AI in crafting original works. Noble will share insights into maximizing AI's efficiency while upholding ethical standards.

The episode will unravel the legal complexities associated with AI-generated content. we discuss copyright challenges, emphasizing the necessity for human intervention in the creation process to assert copyright and dissect past legal cases, highlighting the Copyright Office's stance on AI-generated content and its implications for intellectual property.

Noble showcases Nobleer Media's approach to AI integration, emphasizing transparency and ethical practices. She'll shed light on the agency's meticulous alignment with clients regarding AI involvement in content creation, ensuring a process that respects individual voices and authenticity.

The conversation expands to address the challenges of maintaining uniqueness in a saturated content landscape. The duo emphasizes the significance of human insight, judgment, and creativity in content development. As AI becomes mainstream, we stress the need for using it as a tool rather than solely relying on its output.

Tune in for deep insights into AI's role in content creation, legal intricacies, and the balance between technology and human ingenuity. Gain actionable strategies to ethically leverage AI's power while preserving authenticity and embracing innovation.

Don't Skip the Legal podcast brings you insightful conversations with successful entrepreneurs, providing real-world lessons on business growth, legal considerations, and much more. Subscribe now for more enriching episodes and practical insights for navigating the complexities of the business world.

Find Andy on the following social platforms:

The Contiguglia Law Firm
Instagram
Facebook
Twitter
TikTok
LinkedIn
YouTube

Disclaimer:

Please note that the legal information shared in this podcast is for general informational and entertainment purposes only. It is not a substitute for consulting with a licensed attorney for specific legal matters. Past performance does not indicate future results; every legal case is unique. Consult your own attorney for personalized legal advice.

Transcript

00;00;00;01 - 00;00;23;29
Contiguglia
With fun. We've been fun. Watching you do over time is the way that marketing in general in social media and content creation has changed. I mean, it is different today than it was five years ago from when you started. Yeah. Now we have sort of the introduction of artificial intelligence and he reached out to me just about maybe four or five weeks ago.

00;00;23;29 - 00;00;46;19
Contiguglia
You just had me go, Hey, what's this deal with AI and can I use it in our content creation? Do you remember that discussion? Of course. You know. So what were some of the things that we brought up relative to that? What what are some of these ideas that I mean, I think it's a minefield, but I think it can be it can be navigated well if we do this right.

00;00;46;21 - 00;01;07;00
Noble
So let's talk about that. Okay. So, Richard, concern in that space, There's a few. So I think the biggest thing, you know, when I reached out, it was kind of and the question I think a lot of people have is where is the line of, you know, how having a I help you in content creation and then having I create the content for you.

00;01;07;03 - 00;01;23;23
Noble
So it's, you know, when we look at books, for example, there are many platforms that are looking at ways to have it write an entire manuscript for you. I think Chhatrapati is not fully there yet, but it can write, you know, a few tens of thousands of words, but it's not fully there yet. That's pretty thorough. But you're right.

00;01;23;28 - 00;01;46;04
Noble
Yeah, I'm not there yet. So but when you look at that, it's like, that's great. And all but all of that is public domain. And I think our conversation was a lot of if you use A.I. to write something, you cannot legally copyright it. Correct. And it cannot be something that is technically IP or proprietary because it's made through a robot.

00;01;46;06 - 00;02;08;20
Contiguglia
It's yeah, it's and the copyright laws require that it must be created by a human. Yeah. There was a case a few years back. It was I don't know if you remember this. There was the gorilla selfie and there was, you know, a gorilla picked up somebody's camera and took a selfie picture of it, and somebody tried to get that picture copyrighted on, you know, on behalf of the gorilla.

00;02;08;21 - 00;02;35;09
Contiguglia
Basically, you know, the Copyright office was like, no, you can't because it's not human created. It's not putting into a tangible form formed by a person. And that's the issue really, with A.I. right now, which is computers are generating all of this stuff. And as a result of that, the Copyright Office. Now, when you copyright something the Copyright Office will ask you, was any part of this item created through the use of artificial intelligence?

00;02;35;12 - 00;02;58;27
Contiguglia
And if you click yes, it's like almost an automatic AI. It's not copyrightable. And so what ends up happening here, lawyers like myself and some of my really close friends who specialize in intellectual property are now bringing these lawsuits against the Copyright Office, or at least bringing up challenges to the decision not to copyright. Something to say. Yes, but think of the way that we have to put in the props.

00;02;58;29 - 00;03;39;14
Contiguglia
We don't get this answer unless you have some form of human intervention and human interaction to create it. It's like I pick the color palette or I ask the right questions to get to the answer that I am looking for to get the image that I'm looking for. There have been, I think, some cases where they said, okay, if you can prove what interaction you've done, in other words, following your process from the idea to the prompts to everything that you did to fine tune and hold that image, they might give you that a copyright on that because there is sufficient interaction of a human in the creation of the item, even though the computer

00;03;39;14 - 00;04;04;09
Contiguglia
is generating the image. At the end of the day that is still out there. I'm not quite sure the Copyright Office is going and there's not enough case out there to really push that and say, yes, that's appropriate. So that's still in development from a legal standpoint. But what you're finding is people and this is a buddy of mine in Florida is just like, yeah, what we're finding with our clients down there is just like, we'll create this stuff and nobody gives a shit anymore if it gets copyrighted.

00;04;04;12 - 00;04;17;05
Contiguglia
Yeah, and that's and that's what we were sort of like. I wrote a book I used I part of it, and I'm like, I'm going to try to get this copyrighted. Hey, I don't want to go through the hassle of describing everything that I did, but I'm like, I don't care. I'm not I don't care if he gets copyright.

00;04;17;05 - 00;04;50;01
Contiguglia
And I mean, you lose some of those protections, but user generated content and things like that, it's quick, it's easy, it's boom. There you go. So how do you integrating it into your work? Yeah, good question. Well, it's so for us, it's been a lot of we don't use it to write the book. We use it more so to help us create an outline that we then go back and, you know, optimize to fit the author's ideas.

00;04;50;04 - 00;05;07;21
Noble
And from that we help take that outline and put it back in to create a chapter summary to get approval from the author of like, okay, we're going to really dig into this outline. But before we do, here's what your book is probably going to be about. Here's how the concepts will flow. So that's probably the biggest use case on the book side.

00;05;07;23 - 00;05;33;02
Noble
And then once we do that, then we do everything human, because I feel like that's part of the white glove side of it. Yeah, it's important. It's important and there's a lot of ethical pieces to that. We talked about when we had that conversation. That's like if we're saying we ghostwriting a book for a client, it either needs to be fully disclosed that there is any segment of that that's using AI to be written or you don't use that at all.

00;05;33;02 - 00;05;56;22
Noble
So that's exactly how we operate. If there's ever a section where, you know, we need to create a book description or something, that's something where we say, okay, are you aligned with us using AI on this to create the summary? If not, we can have our team write it. Well, yeah, it's been an interesting piece and then from that also we it helps us with a lot of social media captions too.

00;05;56;27 - 00;06;17;21
Contiguglia
One of the issues that you and I talked about when you were first looking at utilizing AI in the marketing space, I think everybody agrees you need to use artificial intelligence as sort of a guide to get you, you know, create the outline and you do the heavy lifting on it. You certainly could ask it to do everything for you.

00;06;17;23 - 00;06;44;03
Contiguglia
But one issue you and I talked about is, well, how do we disclose that to our customers? Because if I'm hiring you to do something for me and I'm expecting that it's going to get the reasonable white glove service that I am hiring you for. And the next thing I know, all you're doing is copying a, you know, a speech that Michelle Obama gave and trying to pass it off as your own.

00;06;44;05 - 00;07;07;03
Contiguglia
That's based on a true story, by the way. look it up. Yeah, that yeah, I think it was Melina Trump She did a thing in there. It was identical to the other way around anyway, like that. Now I'm like, Wait a minute, that is not original. I paid for something original. I paid for what is in your brain and you're not giving me what's in your brain to give me what's from a computer.

00;07;07;06 - 00;07;29;19
Noble
But there are times that you're going to utilize it. So how are you bringing that or at least approaching that issue in that topic with your customers? Full transparency. That's how I mean, it's either we don't do it, and if we do it, we tell them and get their written alignment on it and then we will move forward with what they agree on.

00;07;29;21 - 00;08;00;23
Noble
So I think that's the biggest thing is like we're moving into we're not even moving into an era of A.I., we are in it. I think this this all started in 2020 or 2021, so we're in it. And I think it's really I was just at a mastermind forums mastermind last week and we heard Sam Woods, he's an expert talking about it, but it's really the next 12 to 18 months where entrepreneurs, anybody who's in marketing, legal, any of the like, you know, white collar position ends, right?

00;08;00;29 - 00;08;21;25
Noble
Because that's what a lot of chat is doing. It's it's marketing, it's legal, It's even software engineering. So everyone in this realm, we have the next year to 18 months to integrate it fully into our work before it just is completely mainstream. So I think, you know, I honestly I lost my train of thought on what we're how we're how I tell this.

00;08;21;28 - 00;08;43;18
Noble
You're talking about same words. yeah. Well, that was that was one of the things that Sam was talking about. It's like, how are we going to integrate this? And when it comes to, you know, integrating it into our own processes, we've started dabbling and it is primarily with outlines what used to take probably 10 hours of work now takes 20 minutes.

00;08;43;23 - 00;09;06;06
Noble
Yeah. Which is incredible. Yeah. And it just makes us more productive. It makes us, you know, it, it broadens our reach and able to do more for our clients. So we're doing it in a very intentional way. You know, there's so many ways that we could incorporate it, especially as a content creation agency, but we want to kind of maintain the human aspect of things because there's a few things that I can't do.

00;09;06;09 - 00;09;29;24
Noble
It doesn't you know, there was there was a handful of things we were talking about on the human side that all of us need to kind of practice and pour into as I grows. And it's it's working on our own judgment, working on decision making, you know, sharpening our own perspective and how we, you know, how our point of view mirrors that of everybody else.

00;09;29;24 - 00;09;51;02
Noble
Because at the end of the day, if every single lawyer in the world is going to use Chartbeat to create content, you're all going to start sounding the same. And so it's it's essentially we are all, well, that and I use it now. But it is it's in this world, so many people are creating content that it's a very saturated landscape.

00;09;51;02 - 00;10;10;11
Noble
So when you aren't able to really capture the taste of somebody or the point of view of somebody and capture their angle, then you're just going to get lost in the noise of everybody else that's creating content. So for us, it's a matter of keeping using AI as a tool to expedite our processes and automate things that make sense.

00;10;10;11 - 00;10;28;11
Noble
But there's there's something to be said about that human to human connection that, you know, I learn about andI, I know you. I'm sitting here looking at you and eyes right now. I could create content for you because I know you. Whereas, you know, it's really at the core, it's pattern recognition, what we're working with on chatbots or any other platform.

00;10;28;15 - 00;10;46;26
Noble
So it's going to kind of see how you talk to it. And that's really all it has to feed off of for who you are so your voice can get lost in it too. And when we're in the world of content creation and ghostwriting, holding on to somebody's voice is so important. You know, I do. And I find that sort of myself.

00;10;46;26 - 00;11;08;21
Contiguglia
I've I've tried to sort of hack catch up in some form or fashion over, you know, the last few months just to experiment with it and see what's going on. And sort of like I would pull like, like a brief I wrote like years ago before Chatbot, which I thought was really good thing. And I would load it in the championship and I would say, Hey, here's a sample of my writing style, analyze it and put it in it, analyzes it.

00;11;08;21 - 00;11;36;10
Contiguglia
You are a professional. It's very legal. Probably. I'm like, Great, remember this? And now let's write something unique using that same writing style. And it sort of remembers it and it put something out. It's okay. But much like you, it's, you know, it's good for creating those outlines or creating those bullet points. I mean, there were some lawyers who used GPT to write a brief that they submitted to the court and it it checked.

00;11;36;12 - 00;12;06;25
Contiguglia
I mean, it looked great. It sounded great. It cited everything properly. But when you looked into the cases that it created it over to cite to like everything was made up, Yeah, it was like not real. And these lawyers got sanctioned and it was just like, you mean Judge Liberty is. my God. Right. You know? And so it's that I have found it useful to take things like, I mean, we work on written opinions or we work on statutes and you can load that in and ask for a summary.

00;12;06;25 - 00;12;24;25
Contiguglia
And it does really good, I think, on summarizing things and picking things out and, you know, and saying like, hey, that would be a good argument against this proposition or for this proposition. And here are some facts and you get some good analysis out of it to get your brain started. I think that's a really good use for it.

00;12;24;27 - 00;12;43;13
Contiguglia
I'm writing a fiction book and I kind of like hit this point with one of my characters. I'm like, Fuck, what am I going to do with this guy? I literally want to chat about this character. What would this character do or what would be the motivation behind ABC? And it's like if you were able to sit down and say, Let me tell you about this person.

00;12;43;13 - 00;12;58;28
Contiguglia
And you and I started having a dialog about it. And, you know, I think it's really I think like the air is really good for that because we I started literally having like a conversation with I was like, well, tell me about this witness. But this character's motivations and all of these different things, I'm putting it in and putting it and putting it in.

00;12;59;00 - 00;13;28;22
Contiguglia
And it gave me some great ideas and like, I like this idea. I think this is going to work. This could be great. I mean, it would have been more fun sitting down with somebody and brainstorming it, but it's the exact same kind of thing and it helps you get that creative process going mostly. And what you just said is so profound, and I think this is what we need to hold on to as I accelerates is you are essentially the puppet master of what Chad is giving you, and then you are deciding which ideas you're going to run with.

00;13;28;24 - 00;13;47;13
Noble
I think there's going to be two types of people. As I becomes more and more mainstream, it's the people who just take what I gives you and that's what they run with or they use what I gives them as inspiration to create their own ideas. Yes. And I think we should all work and strive to be on the second half of that.

00;13;47;15 - 00;14;07;15
Contiguglia
You said his brain food. Yes, he is. It is brain food. That is the meal. Yeah. Well, and there's so many other things. I mean, tragedy, beauty is just scratching the surface. I mean, there's especially in the marketing world, there are platforms now where you can ditch split testing for those of you that are nodes, like you create two ads and then you split test asset, you see which one works better.

00;14;07;17 - 00;14;32;19
Noble
There are platforms now where you can ditch split testing and it will tell you with up to 97% accuracy. I think it was if it will be a productive ad so you don't have to go waste thousands of dollars split testing two different apps. You know that I haven't Yeah. Run into yet. I know it's out there, but I'm really curious how that I want to pick your brain after we're done.

00;14;32;19 - 00;14;50;12
Contiguglia
You talk about that a little bit more, assessing what are the legal issues. Have you sort of come up against within your organization, whether among the people you work with, whether it's your customers, things that you're copyrighting for, people? I mean, I can think of a million things off my head in terms of what the content creation space marketing does.

00;14;50;12 - 00;15;15;17
Contiguglia
But I think it's important that you sort of express what you've gone through and and what you think people can navigate or, you know, or make sure they don't follow the traps along the way. Sure. Yeah. Well, there's you know, I think there's a lot behind social proof and I think, you know, that is something that can be a little spicy sometimes, given you don't want to share clients information.

00;15;15;18 - 00;15;41;15
Noble
Yeah, but you want to share their experience with you. So I think that's something that many should incorporate into their content, especially if you're doing it for your brand, like your company Social media, incorporate the testimonials, incorporate that social proof, but be mindful of, you know, the the things you're confined to as far as sharing their name, sharing, you know, too many details about them, where people can decipher who it might be.

00;15;41;18 - 00;16;00;07
Noble
There's a lot of client privacy that I'm sure you've run into absolute and one issue that I've always come up with in the marketing space for people is there's a couple of number one is if you create something for me, all right, at the end of the day, who owns it? Now? I've seen marketers take their two different approaches.

00;16;00;10 - 00;16;21;03
Contiguglia
At the end of the day, you own it and I get a license and I see that a lot with photographers and I'm totally against that unless I'm representing photographers and posing with the people who are creating the content, which is I'm against you owning my content, unless of course I'm representing you, then I want you to own everybody else's content.

00;16;21;05 - 00;16;43;28
Contiguglia
But for me, I know that when I go out and I hire you to write something, and I think when you had me sign your contract that I changed it and I said, This is great. I read your contract, but at the end of the day, I'm going to own it, but I'll let you. Yeah, you know, give yourself accolades or be using it for your own marketing perspective.

00;16;43;28 - 00;17;06;15
Contiguglia
And I think people forget that piece of it. But for you, from the marketing perspective, I would tell you to be selfish and try to maintain proprietary interest in all of that which you create. Now it's different with ghostwriting and things like that because I think you are creating it for someone else. So it's the true work for hire scenario, but different little pieces of content here and there.

00;17;06;17 - 00;17;25;09
Contiguglia
Maybe not. So what do you what are you doing in that space? What are you doing to protect yourself in that area? We have a very clearly written out and we have an approval process where we don't own anything. After it's handed to the client. Everything. Everything we make is for the client. Social media posts, emails, our work for hire.

00;17;25;10 - 00;17;48;20
Contiguglia
Everything. Everything. Okay. I think that's great. Yeah. Because, you know, at the end of the day, if I'm if I'm creating content for, you know, another law firm, I don't I don't know. We don't need that content and we're not going to re-use it for other clients. I mean, that is specifically for them. And that's that's sort of the other thing is like there's some people who really want to kind of hoard this items that they make for other people.

00;17;48;23 - 00;18;11;10
Contiguglia
But I'm like, Well, why do you need the script you wrote for me, the Digital Millennium Copyright Act? Why does that why do you need that? No, honestly, you probably got a template in contract from the beginning of my venture, so I was using template contracts, which you advise me to, not which I appreciate. So that's no longer an argument.

00;18;11;10 - 00;18;31;10
Noble
Yeah, well, that's good. Yeah, because I think it's something I'm going to do. What am I going to do with that script? You know, I have no value in that. You have value in that. So I mean, unless you get other lawyers who are your clients and then you could repurpose it with them. And I start looking at like I have heard that somewhere before, I don't think that.

00;18;31;10 - 00;18;55;11
Noble
But then they might as well as they could as well get everything right. You can. Well, there's also. So you passed everything on to your customer. I think that's great. And you know, they own it. They can do whatever they want with it. They can go get it copyrighted as if it's not air generated. But that needs to serve another issue, which is how do you protect yourself when they screw up?

00;18;55;14 - 00;19;30;11
Contiguglia
Yeah, because sometimes people come to you and they say, well, she's a ghost writing example. You know, they tell you the story. You take your notes, somebody drafts something, but in that story, you're just your client is bad mouthing somebody or says some horrible things or remembers an event a little bit differently than maybe it really happened. And you run into sort of this libel situation where somebody could come after them for a book that was, you know, that, you know, defamatory in nature.

00;19;30;11 - 00;19;57;17
Noble
How are you protecting yourself in that respect? Yeah, there's a couple of things. First, it's you know, we have some red tape around our own processes where we're not kind of badmouthing people regardless of if they want us to or not. I mean, if, you know, there hasn't been a situation where we've had a client do that. There's also some red tape around, obviously citing sources, not using quotations in books just for to be safe.

00;19;57;17 - 00;20;17;08
Noble
So there's things that we're doing on our end to protect ourselves. And then also in our contracts, we have it very clearly written that we are not going to publish or produce anything that you don't approve, that you don't review and approve. And when you approve it, it's yours. And you take on all liability and all of everything that comes on with it.

00;20;17;10 - 00;20;46;25
Noble
So that those are the two pillars that I would say and I am open to any of the key thing here is, you know, you want in your contract, you know, what we refer to as indemnification. Whereas if anybody ever comes after you for the work that you did for somebody, for whatever the reason that your customer who you prepare it for, agrees to reimburse you, pay for any of your attorney's fees if you lose to pay your damages, that kind of thing, because you want to protect yourself because you're creating something for someone else.

00;20;46;28 - 00;21;06;25
Contiguglia
You are creating it based on the information they are giving you. You can't go out and quality control every little piece of information that your customer is given to you, you'll be working forever to try and second guess and, you know, check your fact check everything you're doing. If you're a reporter, it be different. But that's not your job.

00;21;07;02 - 00;21;25;25
Contiguglia
Your job is to take the information from people who are providing it to you, create content around it, whether it's a story, whether it's, you know, a video script, address, script, whatever it is. And they need to make sure that you're protected in the event the information that you've been given is wrong. So it's like all right, I'm going to paint your house with the paint you gave me.

00;21;26;00 - 00;21;46;09
Contiguglia
But if it turns out to be the wrong color, that's on you, not on me. My painting job is perfect, and that is a good subject that you need to that I think it's great that you're protecting yourself in that respect because I don't want to see you get screwed over. Yeah, no, I appreciate that. I think when you're in the world of creating content specially for other people, there is a lot of that, right?

00;21;46;09 - 00;22;07;14
Noble
It's like a lot of liability and a lot of, you know, I've even, which I'd be curious to get your opinion on. But there's a lot of agencies that for example, if they're writing their blogs, they won't post it to your website for you address him. Yeah, and, but we do so because we want to give that turnkey like you hire us, we're going to take your ideas and make it a turnkey thing where you don't have to do anything.

00;22;07;14 - 00;22;40;14
Noble
We're it is going to create the context. So I wonder if that's just like a preference thing or if they're doing that for a liability reason of not wanting to post it on. I you know what? I haven't really dug into that. I am always cautious about giving people access to, you know, my platform for things. Sure, I keep everything that I do from a social media standpoint, my own, because I've seen and been involved in horror stories where, you know, my clients hire a web design company and the web design company says, great to save you some money, will host it here.

00;22;40;14 - 00;22;55;14
Contiguglia
And they do it, They do it, they do it. But they kind of have their own little turnkey operation in terms of their content and SEO and everything like that. And then when you just said, Great, I no longer want to use you, they go, okay, great. See a goodbye. And then you go, Well, yeah, I like my website.

00;22;55;14 - 00;23;10;26
Contiguglia
And they're like, yeah, no, we're not going to give it to you, or you don't pay them or you're late on payment or something like that. And they basically they hold all of your content hostage. And then I get called in and I have to write mean letters to people and I have to say we want our stuff back.

00;23;10;28 - 00;23;38;24
Contiguglia
And of course, I'm always checking the contract first. I'm always like, all right, let's go back and let's see exactly what was agreed to at the beginning, because you may be screwed. And a lot of these times, some of these, you know, marketing people or these development people, they will do that. And, you know, they have like a unique domain name Denver business lawyer dot com and that could be any Denver business where if it is any kind of good it could be one of my competitors who the hell knows.

00;23;38;26 - 00;24;04;16
Contiguglia
And that becomes tough for me because now everything that we've created on that platform either goes to be somebody else's or I lose it. And I got to start over. And that's incredibly, incredibly frustrating. And you lose all that momentum. So like for me, it's like I maintain everything myself. I am the owner and the operator of my website of every social media platform I have.

00;24;04;19 - 00;24;28;03
Contiguglia
I create my own brand. Now, if I were to bring you want to do it, I'd probably have you post things on my blog as well. It's easy to win this thing I have to do, and this is, you know, an incredible amount of value for someone like me having that turnkey process, because if I hire you and I'm like, Listen, create two blog posts a month for me here, the topics I'd like to cover over the next three months, boom, there you go.

00;24;28;08 - 00;24;45;10
Contiguglia
You write a post of it and we post it and I'm like, Great, I don't have to care about it. And it's up there and it's a new piece of content and hopefully people are reviewing it and looking at it. If I see issues, we make some changes. Yeah, you know, and I think that that's the way to do it, at least from a customer standpoint.

00;24;45;12 - 00;25;04;13
Contiguglia
It's clear, I think, from your standpoint that you're doing that because I think those who don't do that, I think they're kind of fly by night and they're not very trustworthy. And I, I hate getting involved in those that and like those contract after contract where you're going to hire us for a year and and if you don't use us, you're stuck with it.

00;25;04;15 - 00;25;28;05
Noble
You got to pay and you got to pay. I'm fighting over those like Google AdWords and content creation. People really just kind of drive me nuts. Honestly, it's frustrating. I think there's, you know, for nowhere in our whole team, it's it's very much we're in the human business. We're not in the marketing business. It's you got to operate on on the ethical standpoint that how would you want that to happen to you?

00;25;28;07 - 00;25;45;17
Noble
And would you want your website to be held hostage if signed on with somebody and they create your website and you're working with them and then you aren't even aware that at the end of that you can't take it with you. It happens, it happens to lawyers. So I told you that, you know, I represent a lawyer marketing company, and they run a podcast too.

00;25;45;19 - 00;26;03;21
Contiguglia
They were telling horror stories of exactly what I'm talking about, where lawyers hire marketing companies, and these marketing companies create their websites and everything like that. The lawyers don't know where is want to be lawyers. They don't want to be marketers. I'm fortunate where I kind of like spend a lot of time in both spaces and it's fun for me.

00;26;03;23 - 00;26;26;28
Contiguglia
But these lawyers are making these, you know, making these deals. And the next thing you know, they're screwed because they either cancel the contract, something comes up, and now everything that they had worked on is gone. I can't even imagine that those people, it sucks. And I also think from just a pure branding standpoint, you want to be able to control your brand.

00;26;27;01 - 00;26;50;18
Contiguglia
And if I'm giving all of my branding power to somebody else to manage well, then I could end up being anybody. It doesn't. It's no longer unique to me. Yeah. Yeah. I feel like that's what makes our team so different. We're definitely a leader in keeping honest and ethical practices because it's literally we want to help people. We want to help people build their brand and tell their story.

00;26;50;20 - 00;27;20;15
Noble
And you don't do that by screwing them over. You don't do that by like trying to be sneaky. You have to keep transparency. You know, I it's it's hard to wrap your head around, but I was just talking about this with our web developer, too. It's and he was telling me about this, about how a lot of people in that space will keep control of the hosting, keep control of, you know, X, Y, Z, so that they kind of can hold the client hostage and guarantee that they could line their pockets for a little bit longer than they might otherwise.

00;27;20;18 - 00;27;35;06
Noble
And that just is not worth it. I mean, would you rather have happy customers or, you know, a few extra dollars in the bank? Because at the end of the day, if your customers get pissed at you, they're going to have not very good things to say about you and word of mouth as everything your reputation and his credibility.

00;27;35;06 - 00;27;57;11
Contiguglia
I think is really the key component there. And I kind of have this philosophy and that is I'm going to have clients come and go in my business. I'm going to have people who work for me come and go in my business. I always want to leave the impression that, you know, the work that somebody did for me or the client that I was doing work for, if they went somewhere else later on.

00;27;57;14 - 00;28;22;25
Contiguglia
And that next person says, Who is your murderer before? And they go and Andy Card to Gloria, that they go any kind of group. These guys shit together. He does a good job. I know you are in good hands. It's great that you're with me now, but I know that things are good up to this point. And I think that if you can move people a little bit better than they were when they first started with you, even if they're not with you any longer, it's the hope would be that your reputation sort of lives on.

00;28;22;25 - 00;28;39;23
Contiguglia
Through that they will become, you know, even if even if things ended badly, you know, you want an opportunity where they're going to say, listen, I know that they did a quality job and I know that you were in good hands during that time. I think that's an important component of all of this. And I agree with you.

00;28;39;25 - 00;28;56;27
Contiguglia
Some people do it really bad, like, you're no longer hiring me or you don't want to use me anymore. And I think people just need to get over that. It's I mean, we're in the service industry that everybody's going to want our services. We're going to be times that we're going to get fired. They're going to be times that people can afford us, can be times where we don't want to work with these people anymore.

00;28;56;27 - 00;29;21;05
Contiguglia
I mean, it's all of that's there. And we need to just respect that, you know, the next step or what is the legacy going to be? That is that's an important thing. I've got. I have another client where some kind of thing. She hired a social media manager and, you know, luckily, I you know, the contract I created for my client in hiring this person said, everything you create is mine.

00;29;21;07 - 00;29;46;10
Contiguglia
Everything you do is mine. You know, everything in that space. And then when she fired her, she like, went and held everything hostage, everything on the website, her Facebook page, she created, you know, my clay. He created a huge following on Facebook. She held that hostage. She held Instagram hostage, everything. And luckily, we had this whole you know, we had everything in the contract.

00;29;46;10 - 00;30;04;16
Contiguglia
And I told my client, I said, writer, a cease and desist cite this paragraph of your contract and to see what happens. So that was just like a week ago. So I haven't I don't have that I don't have the what happened yet so I'm ready to go to see what they had. But yeah, this person was just like, well, nobody's going to want to work with her again.

00;30;04;18 - 00;30;22;04
Contiguglia
You know, the we're just going to get around if this woman comes in and just hold your shit hostage and then boom, you're gone. Yeah, that's. I don't think that's a good way of doing business. And it is to say it doesn't operate in abundance mindset. There you go. There you go. It sounds like somebody who has a business coach working with them with their life.

00;30;22;06 - 00;30;51;29
Contiguglia
Right? Right. So what does here we are, It's the end of 2020 through the holiday season. What does 2024 look like for you and your business? Yeah, I am actually very excited for 2024. We have a lot of plans about AI and actually launching our own platform to bring book writing to people who want to create their legacy but don't have the resources to pour into a formal ghostwriting project.

00;30;52;01 - 00;31;18;00
Noble
So I'm really excited about that. But then beyond that, it's how can we educate more people on the ever evolving landscape of content creation because it is moving so quickly. What it is today is going to be so different next month than the month after. So I think that's that's a lot of our 2024 is getting the word out about how we operate, what we do, educating people on what they can do to help themselves, position themselves as credible thought leaders.

00;31;18;00 - 00;31;41;14
Contiguglia
And then rolling out some exciting projects that will hopefully, hopefully help people take off. Well, what do you what do you see? What do you envision in terms of like legal issues in your industry as a whole and what's going to be changing? What are you worried about? What are you excited about? And, you know, how do you think you're going to navigate that besides using a really good lawyer like me?

00;31;41;17 - 00;32;05;26
Noble
Yeah, well, other than using a really good lawyer like you, I think there's a lot around AI because I get so excited to talk about it. You probably saw me kind of like get set up a little straighter to talk about it because it's so exciting, but it's also a little intimidating. I think for anybody who's in an industry who is being impacted by AI, you can either be afraid of it or you can embrace it.

00;32;05;26 - 00;32;26;03
Noble
And I think that's what's going to be a big it's kind of a you know, you're sitting on the wall and you're either going to go forward or backward. So that's why it's such a big piece for us in 2024. And figuring out ways that we can incorporate it a little bit better because at the end of the day, there's going to be a time where people are only going to use AI to write a book and create content.

00;32;26;06 - 00;32;48;05
Noble
So I think that's something that I, I was worried about until I kind of stepped into. We're at the forefront of that. So I think that's the big thing that gets me nervous and excited all in one. It's the the unknown that I will bring, but I encourage everyone to just get on it because it really is the next 12 to 18 months.

00;32;48;05 - 00;33;10;28
Noble
I mean, this is our window. We're at the forefront of this massive evolution of how our industries are going to operate. And either we we step into that and lean into it and incorporate it into our own work or we just kind of get steamrolled. So the choice is ours. Well, this has been great. We've been at this for quite some time and it's great.

00;33;10;28 - 00;33;34;20
Contiguglia
We learned about how you got into this business sort of accidentally through working, doing work for your dad. We talked about issues with employees and independent contractors. We talked about issues with copyrighting and AI and client relationships and relationships with the people who work with you. It's been great. I really appreciate you being here with me. Yeah, thank you for having me on.

00;33;34;20 - 00;34;01;12
Noble
And if I could do one more plug, because there is actually one thing I didn't mention about 2024, that is probably one, of course. Exciting thing. Of course. So we're founding a nonprofit we're launching in January. It's called Shield Our Schools, and it's essentially fundraising to help improve school security for schools who need it so that they can keep their own budget and their own resources for what it should go to, which is academic enrichment.

00;34;01;14 - 00;34;26;28
Noble
So that is something that we're really excited to roll out in January, and I encourage everybody to go check it out at Shield Our Schools. DAWG Is that something that you started on your own or that you're teaming up with somebody for? Yeah. So my husband and I are launching it and we have an amazing board who, you know, just one person that comes to mind is Annette CAVUTO, whose kids go to the Covenant in Nashville, the school that had the incident.

00;34;26;28 - 00;34;50;03
Noble
I don't remember. I think it was a year ago. He has gone on many stages and many media outlets talking about this exact thing of how simple measures of adding Windows film on the Windows bullet resistant window film could have, you know, slowed the shooter down from getting into the school within 2 minutes to getting into the school in 15 minutes.

00;34;50;03 - 00;35;11;00
Noble
If they even were able to get into the school at that point. So it's just it's these minor things that if that school had and had $30,000 to put on a window, you know, bullet resistant window film that could have mitigated the impact of what happened there. I you know, I'll leave it with this. There's also some locking mechanism issues.

00;35;11;00 - 00;35;31;25
Noble
A lot of our schools have the same locking mechanisms that they had in the seventies or eighties, and they don't have the funds to to pour into it. I mean, five be was the I think it was a mel Levy to help with this exact thing. Right. But it didn't get passed. So it's like there's a need for this and there's a lot of funds on the federal level that are available to schools as well.

00;35;31;25 - 00;35;52;21
Noble
But the grant writing process is so complex, complicated and complex that schools aren't using it and they're not tapping into it. So it's like, how can we simplify that process, pour into our schools, invest in our schools, and just one, bring peace of mind to students, to faculty, but to, you know, mitigate the impact of, you know, what everybody doesn't even want to think about because it's so horrible.

00;35;52;23 - 00;36;26;00
Contiguglia
Yeah. Now, that sounds amazing. I'm so glad that you guys are on that adventure together, and I wish you nothing but huge amounts of success in that. So I'm excited to see where that goes over the next year or so. All right. So before we sign off, if you could give a few little pieces of advice to an aspiring media entrepreneur or someone who is out there listening to this podcast, do I want to start a content creation company kind of advice would you give that person as they are walking into this world?

00;36;26;02 - 00;36;48;19
Noble
I would tell them to lean into what makes them different and what makes them unique, because that is essentially, whether it's in the media world or any other industry or anybody trying to build their brand, you have to lean into what makes you you, because that's going to be relatable, but it's also going to make you different from everybody else that's trying to do it.

00;36;48;21 - 00;37;08;17
Noble
That would be number one. And number two is my coach told me that I should say yes until it makes sense to say now, I started in events and the opportunity came to manage social media and pour into marketing. And I just said yes, even though it made me a little spooked to do it. But it's evolved into being our core competency now.

00;37;08;17 - 00;37;34;03
Noble
So it's, you know, even as you get freaked out, just say yes and do it and you will figure it out as you go. The next step kind of shows itself to you as long as you keep on moving positive, just keep moving forward. Yeah, go for it. Awesome. So where can people find you if they want to look you up or if they want to reach out to you or if they want to watch some of the amazing content that you create, I'd say Follow me on Instagram.

00;37;34;03 - 00;37;56;01
Noble
It's at Patricia, Be RN, Press a big hashtag, also press A, B, and on Instagram, then on LinkedIn as well. I put a lot of content out on LinkedIn and you can always email me directly to Paris at Noble Care.com. And then of course, NOLA.com. That's our that's our homepage. So that's going to be R dot com. Yes, sir.

00;37;56;02 - 00;38;04;24
Contiguglia
Awesome. Yeah. Thank you so much for your awesome year and I hope you have nothing but an amazing holiday. Thank you. You to take care. Bye bye.